Wednesday, September 28, 2011

The Crock-Pot® Brand - 40 Years Of Getting Dinner On The Table


photo credit: Tabbymom jen via Flickr

The Crock-Pot® brand celebrates the 40th anniversary of taking the slow road to supper


TORONTO, September 28, 2011 /Canada NewsWire/ - For generations, Canadians have been coming home to the delicious aromas of warm, homemade meals simmering on the counter, ready to be enjoyed - all thanks to their humble slow cooker. Since its introduction in 1971, the original Crock-Pot® slow cooker has become a versatile kitchen staple, revolutionizing the way Canadians cook for their families.

"Most Canadians have used a slow cooker at some point in their lives - to make affordable and easy meals during university, as part of the daily meal planning mix, or when entertaining friends and family," says Adam Ball, Director of Marketing, Jarden Consumer Solutions. "From Sunday dinners and grandpa's famous pulled pork to holiday family feasts - the Crock-Pot® brand is proud to be part of 40 years of family memories."


"This beloved appliance was ever present in my grandmother's kitchen, and I fondly remember my mother's slow cooked pot roast at the centre of many casual dinners while I was growing up. And today, as a busy, working mom, I depend on my Crock-Pot® slow cooker to feed my family," says Korey Kealey, food and entertaining specialist, and mom of three. "The beauty of slow cooking is that after the initial prep work is done, I can leave my slow cooker to finish the job for me - allowing time for the more important things in life."


The reinvention of a classic

While Crock-Pot® slow cookers have changed over the years there is a trusted practicality about this iconic appliance that never goes out of style. Sleek designs and the latest technology have transformed this basic appliance into a one-pot wonder - today's Crock-Pot® slow cookers feature one touch control, programmable time-settings, and modern silhouettes and finishes.

For the slow cooking connoisseur, the 6.0 Qt Designer Series slow cooker can cook from 30 minutes to 20 hours and automatically controls temperature. Its integrated handles make for simple and easy storage. Frequent entertainers will love the new Crock-Pot® Triple Dipper which allows at-home chefs to warm and serve three separate appetizers at the same time. For meals on the go, the Crock-Pot® Travel, complete with a locking lid, ensures no spillage occurs when toting ready-made meals to a pot-luck or family feast.

The modern palate

While many associate the Crock-Pot® slow cooker with time-honoured recipes like chili and stews, almost anything - from crème brule to lamb shanks - can be cooked in a slow cooker. Whether at-home chefs are looking to evoke nostalgia for mom's homemade meals with classic Beef Pot Roast or wanting to wow guests with a modern day dish like Spinach Butter Chicken, the possibilities really are endless.

"With slow cooking, almost anything goes - there is a perfect recipe for every occasion and always room for creativity," says Kealey. "In my family, our Crock-Pot® slow cooker is not only our secret weapon for fabulous food - it also gives us a reason to come together at the end of the day."

Did you know . . . ?

...Good things come from humble beginnings: The Crock-Pot® slow cooker was born from a redesign of a simple bean cooker

...Red ruled in 1971: The first Crock-Pot® slow cooker featured the iconic glass lid, with a bright red exterior and basic crock interior.

...It was an instant bestseller: From 1975 to 1980, Crock-Pot® slow cookers outsold can openers.

...Celebrities love them too: Reese Witherspoon brought her Crock-Pot® slow cooker onto The Ellen DeGeneres Show to showcase her favourite dish, coq au vin.

...Meal ideas are in the palm of your hand: The Crock-Pot® brand's iPhone App helps families decide what's for dinner with hundreds of slow cooker recipes right at your fingertips.

...There are lots of ways to win: Visit www.CrockPotAnniversary.ca to enter for a chance to win great prizes from the Crock-Pot® brand.